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Measure the immeasurable

Understand your customer experiences and make knowledge-driven decisions.

What is brandr Index?

brandr Index is your complete brand positioning solution.

Comprehensive Report

Providing insights on the 30 key factors crucial for measuring brand positioning.

Survey

Your audience answers a concise yet thorough survey to assess their perspective on your brand.

Fast Turnaround Time

Our efficient processes and innovative solution ensure swift turnaround times, unlike providers who may take months to deliver results.

User Friendly Report

Tailored for broad understanding across your team, reflecting our goal of boardroom relevance and ensuring clarity for diverse C-Level backgrounds.

Competitor Analysis

Benchmark your brand to your competitors.

Survey

Your audience answers a concise yet thorough survey to assess their perspective on your brand.

Fast Turnaround Time

Our efficient processes and innovative solution ensure swift turnaround times, unlike providers who may take months to deliver results.

User Friendly Report

Tailored for broad understanding across your team, reflecting our goal of boardroom relevance and ensuring clarity for diverse C-Level backgrounds.

Competitor Analysis

Benchmark your brand to your competitors.

Understanding your brand from a consumer’s perspective

Gain insight into how customers perceive and interact with your brand. Our precise analytics translate complex data into clear, actionable strategies.

Are you measuring your brand correctly?

Ensure you’re tracking the right metrics for a comprehensive brand overview.

Dive deep into what makes your brand resonate with audiences. Our Index measures the pulse of your brand’s health across multiple dimensions, ensuring every aspect from customer loyalty to social responsibility is quantified and strategized for maximum impact.

Our solution helps unlock your brand’s potential

Emotion & Rational

Emotion & Rational

Balance the emotional appeal with rational strategy for a holistic brand identity.

Real Customer Data

Real Customer Data

Leverage authentic customer insights for targeted, effective branding.

10+ years of Research

10+ Years of Research

Rely on a decade of research for data-backed brand development.

Discover the power of informed branding with our comprehensive analysis.

Unlock your brands true potential

1M+

Data Points

With over 1 million+ respondents, our surveys capture a vast landscape of consumer insights to drive brand strategies.

+300

5 Stars Review

Over 300 positive reviews highlight our commitment to excellence and customer satisfaction.

50+

Benchmark Database

Measure your brand against a set of 50+ industry benchmarks and optimize your strategy against competitors.

Fortify how consumers see your brand, enhancing recognition and trust.

Measure your brand’s impact with precise, data-driven metrics.

Identify and address gaps between your brand promise and customer experience.

Optimize your marketing initiatives for maximum reach and effectiveness.

Foster a workplace where every team member is a passionate brand advocate.

Connect with us to harness the full potential of your brand. Let’s discuss how our insights can lead to meaningful engagement and a stronger market presence.

Hear what they say

Measure what truly matters

Long Term Solutions

Number of Data Sets

30

1

1

1

Measures against competitive landscape

Customer sentiment

Loyality score

Segmentation Analysis

Segmentation Analysis

14 Days

36 Days

Number of Respondants

Unlimited

100

Frequently asked questions

What are the 5 most important factors why we should use brandr Index?
  1. Get unique insights into how your customers perceive your brand.
  2. Get results simply and quickly, at a fraction of the cost of conventional market research.
  3. Invest in tracking the most valuable intangible asset you have: your brand.
  4. Get a benchmark for your brand against competing brands as branding is relative.
  5. Provide KPIs for the boardroom. Take the guess work out of marketing and enable strategic decisions.
We know our customers so well. Why should I use brandr Index?

Replace “I think” with “I know” using brandr Index. Many companies base their decisions regarding the brand on feelings and perceptions of what the customer thinks about them. Sometimes that works, but it is always better to have knowledge based on research rather than feelings.

A brand’s positioning is the sum of both actual and perceptual factors that are stored in consumers’ memories. To fully leverage the benefits of having favourable and unique brand equity, we need to understand these rational and emotional factors, how much they matter and how they vary between different stakeholders. brandr Index helps you do exactly that with real data to back up what your customers are saying. brandr Index gives you a comprehensive 360° overview of the constructs that matter the most to consumers in a clear and visual way.

Can I use brandr Index for benchmarking?

Yes, you can. A core component of brandr Index is to contextualize your data by providing reference points that are relevant to your brand, such as lowest, average and highest scores.

brandr Index compares the key components of your brand (differentiation, segmentation, image and social responsibility) to your competitors and the market as a whole. Please keep in mind that the currently available benchmarking data varies based on industries and geographical markets. However, every client has options when selecting competitors to measure and to compare against.