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Measure the immeasurable

Get a complete report on your brand’s key attributes that matter the most to your customers.

What is brandr Index?

brandr Index is a data solution that assesses how weak or strong a brand is and what to do about it.

brandr Index is not a tracker. It measures the core of the brand, it’s positioning.

The benefits for your brand!

Ultimately, a strong brand that resonates with customers is more profitable. By using brandr Index, we allow you to:

Accurately measure positioning

We help you understand which differentiating factors of your brand resonate with your target groups and how to dial this up to amplify positive effects.

Benchmark yourself against
the competitive landscape

How are you performing against leading brands?

Identify gaps between the internal vs external view of your brand

How do your stakeholders’ perceptions differ and how can you close the gap?

Really “get under the skin” of your brand

What do your most important stakeholders think of you? How does this differ from how you want them to perceive you?

Engage employees

By providing them with a deep-seated understanding of the brand’s core and how to communicate it.

Unlock your brands true potential

250+

Customers

1 million

Data Points

91

Highest score in brandr Index

Measured in

15+

Countries

85%

Return Rate

3

Key Performance Indicators

68

Average score in brandr Index

20

Comparison averages

Our innovative approach

Discover how we measure brands, explore the ways in which the results can empower your business, and unlock the compelling reasons to start measuring your brand today.
Press play to see brandr Index explained in 90 seconds.

What you get!

Click the tabs below to discover the benefits of measuring your brand with brandr Index. 

Driving results for 250+ brands

Customer Stories

Becour

“As soon I saw brandr Index for the first time I could see how it was different from other surveys. It went beyond glossy pages and fantastic words, and straight to the numbers behind your brand”

Read the full case study.
Customer Stories

Blush

“We wanted to see where we stood compared to similar companies.
In that sense, brandr Index has definitely been beneficial for us”

Read the full case study.
Customer Stories

Skeljungur

“The results pointed the way for us, they gave direction to our marketing team. Remember that before we split into two companies all of the marketing was done by the retails side of the business”

Read the full case study.

Start measuring your brand correctly today!

Don’t settle for guesswork. Start measuring your brand correctly today with brandr Index and unleash the power of data-driven brand management to strategically navigate the competitive landscape and optimize your brand’s positioning.

Start measuring your brand correctly today!

Don’t settle for guesswork. Start measuring your brand correctly today with brandr Index and unleash the power of data-driven brand management to strategically navigate the competitive landscape and optimize your brand’s positioning.