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Make STRATEGIC MARKETING DECISIONS

Find the key to your brand’s success using brandr Index

We provide you with an all in one, comprehensive report covering the brand attributes that matter the most to your customers.

Make strategic marketing decisions

Find the key to your brand’s success using the brandr Index.

We provide you with an all in one, comprehensive report covering the brand attributes that matter the most to your customers.

Marketing research, positioning and brand strenght in a comprehensive brandr index report

What customers
think of your brand

How your brand
appeals to different
segments

The strength of your
brand compared to competitors

Corrective measures
and new goals for your strategy

Marketing research, positioning and brand strenght in a comprehensive brandr index report

We are a marketing research company that makes life easier for executives, managers and marketers. We provide you with an all in one, comprehensive brand index report covering the brand attributes that matter the most to consumers. Our brand survey helps you take corrective measures and form strategic goals.

Have a question? Contact one of our branding experts.

What customers
think of your brand

How your brand
appeals to different
segments

The strength of your
brand compared to competitors

Corrective measures
and new goals for your strategy

Our brand tracking tool explained in 2 minutes

Our brand tracking tool explained in 2 minutes

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What our brand survey measures

What our brand survey measures

Differentatiation

Measures how unique the brand is in consumers minds, and to what extent it is differentiated.

Segmentation

Measures how well the brand appeals to different segment. Are you reaching new customers or are they growing older?

Differentiation

Measures how unique the brand is in the consumers mind and how well it is differentiated from other brands.

Segmentation

Measures how well the brand divides its customers into segments and how well it appeals to each segment.

Perception & Image

Measures consumers experience with the brand and their perception of its image.

Social Responsibility and Sustainability

Measures the brand image strength regarding sustainability, environmental policies and social responsibility factors.

Perception & Image

Measures consumers experience with the brand and their perception of its image related factors.

Social Responsibility and Sustainability

Measures the brand image strength regarding sustainability, environmental policies and social responsibility factors.

The brand index metrics

The brand index metrics

The brand index measures the health of your brand on a scale from 1 to 100. We display the results as presentation-friendly, colour-coded thermometers.

The index measures the extent to which your marketing activities reach your audience, with our comprehensive branding survey. The index has been specifically designed to measure consumer perceptions. We have identified and integrated several common themes into the brand Index. The themes  used in the brand Index take into account factors that are relevant in guiding consumers‘ purchasing decisions.

The brandr Index is a marketing research tool that shows you where you stand with your brand. This  brand tracking method measures your brand‘s positioning. Brands that form strong and positive associations in the minds of consumers are more successful over time. They  improve the bottom line, by delivering greater profits to owners. We give our clients an insight into their brand‘s strength, and knowledge to make better strategic decisions. 

 
 

    

70 points or more

Great. The brand is in an optimal position and is outstanding in many areas. It has formed a unique and positive connection with its customers in a meaningful and special way. 

41 to 69 points

Acceptable. On average, the brand performs on an acceptable level and may even be outstanding in some areas but really lacking in others. The brand has to perform better to build a stronger connection with consumers.

Under 40 points

Fail. The brand is unable to connect with consumers in a meaningful way. It is time to evaluate the strategic direction. The brand may be strong in some areas, but it’s time to improve most of them.

A brandr report with user friendly benchmarking tool

By customizing your data sets you can compare your brand research to other brands, and analyse which factors are the most important to your marketing strategy.

We have developed the brand index by testing multiple methods of brand value and brand equity analysis. It is  founded  in both academic branding theory and professional branding practice. The index indicates how your consumers perceive your brand and it is the only available tool to see how the positioning of your brand measures up to other brands around the world. The brand index discovers problem areas and highlights strong points. 

The index comes in the form of a survey, consisting of 30 questions. The answers  indicate the consumer’s perception of your brand’s image. The result is an in-depth report that is user-friendly and easy to follow. 

 

A brand report with user friendly benchmarking tool

By customizing your data sets you can compare your brand research to other brands, and analyse which factors are the most important to your marketing strategy.

We have developed the brand index by testing multiple methods of brand value and brand equity analysis. It is  founded  in both academic branding theory and professional branding practice. The index indicates how your consumers perceive your brand and it is the only available tool to see how the positioning of your brand measures up to other brands around the world. The brand index discovers problem areas and highlights strong points. 

The index comes in the form of a survey, consisting of 30 questions. The answers  indicate the consumer’s perception of your brand’s image. The result is an in-depth report that is user-friendly and easy to follow. 

 

Find the key to success through brand research

Find the key to success through brand research

The success of a business depends on its brand. Businesses with strong brands perform better. They communicate and connect with consumers through effective marketing strategies. Whether you are an executive, manager or marketer, keeping an eye on your brand’s image should be your priority. Our brand index tells you how to improve key brand image attributes.

Why is it important to measure brands?

Marketing research which compares your brand to other brands will give you a benchmark. Brand health tracking should be used as a compass for employees and management to enhance focus and strategic vision. This will distinguish you from your competitors. A strong brand helps consumers make sense of a complex world. By forming meaningful relationships with their favourite brands, customers  become less price-sensitive and less likely to switch.

 

By using our brand research tools you will be able to:

  • See if marketing is efficient and increase ROI on marketing expenditure. 
  • See if and why your customers are happy with your product or service. 
  • See which areas of brand image have the strongest perception.
  • See if there is a gap between internal and external image. 
  • Set relevant goals and obtain more focused and engaged employees. 
 
Brand tracking wheel
Brand measurement tools

The Formula

The index is built on a formula that uses a weighted average and a unique methodology. The formula takes into account all of the factors and weighs the values that have been associated with them.

In a simple way, the formula can be explained as follows:

Wi is the weight of factors in the formula
Xi is the average of factor i
P1 is the weight of a factor in the average
B is the average of scores
P2 is the average of scores in the index (1-p1)

The Formula

The index is built on a formula that uses a weighted average and a unique methodology. The formula takes into account all of the factors and weighs the values that have been associated with them.

In a simple way, the formula can be explained as follows:

Wi is the weight of factors in the formula
Xi is the average of factor i
P1 is the weight of a factor in the average
B is the average of scores
P2 is the average of scores in the index (1-p1)

Brand measurement tools

How can we help?

Want to book a meeting or ask a question about the brandr Index? Fill out the form and get in touch, we are happy to help.

How can we help?

Want to book a meeting or ask a question about the brandr Index? Fill out the form and get in touch, we are happy to help.