Building A B2B Branding Strategy – Why B2B Businesses Need Branding
“As soon I saw brandr Index for the first time I could see how it was different from other surveys. It went beyond glossy pages and fantastic words, and straight to the numbers behind your brand”
What Is The Role Of Employer Branding In Recruitment?
“As soon I saw brandr Index for the first time I could see how it was different from other surveys. It went beyond glossy pages and fantastic words, and straight to the numbers behind your brand”
How to Understand and Leverage Brand Equity – Lessons Learned
“As soon I saw brandr Index for the first time I could see how it was different from other surveys. It went beyond glossy pages and fantastic words, and straight to the numbers behind your brand”
Becour
“As soon I saw brandr Index for the first time I could see how it was different from other surveys. It went beyond glossy pages and fantastic words, and straight to the numbers behind your brand”
Blush
“We wanted to see where we stood compared to similar companies.
In that sense, brandr Index has definitely been beneficial for us”
Skeljungur
“The results pointed the way for us, they gave direction to our marketing team. Remember that before we split into two companies all of the marketing was done by the retails side of the business”
Bónus
“We have used another survey tool which wasn’t as in-depth, it didn’t have as many cogs in the wheel. brandr Index helped me identify areas where we needed to improve.”
Enlit
“brandr Index is simple and straightforward in the way it was set up, as are the questions being asked. I enjoyed that, as much as I enjoyed taking the questionnaire myself. It really fitted with what we were trying to do with Enlit. brandr Index gives you a lot of information on how a brand makes you feel, rather than about the practical aspects of a product or event”
Helly Hansen
“When we got the report, we could really pinpoint those areas that needed improvement. That was the biggest thing. But, it was also good to get a confirmation on what we were doing right. brandr Index was proof that we were hitting the mark in a number of areas.”
Advania
“When we used brandr Index for the first time the results delightfully indicated that brand image aligned in many aspects with our marketing and communication activities. But, there were also gaps we felt we should focus on, and things that needed an emphasis”
