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Real-time brand insights made easy. Benchmark, track, and grow your brand with data you can trust.
Changing how businesses measure brand strength
If you’re not measuring your brand, you’re guessing.
Most companies track awareness, not perception.
But perception is what builds trust, loyalty, and long-term value.
brandr Index helps you understand exactly how your brand is seen, and what to do next.
Join Kristján, our Head of R&D, for a quick walkthrough of the platform.
Data Points
With over 1 million+ respondents, our surveys capture a vast landscape of consumer insights to drive brand strategies.
5 Stars Review
Over 300 positive reviews highlight our commitment to excellence and customer satisfaction.
Benchmark Database
Measure your brand against a set of 50+ industry benchmarks and optimize your strategy against competitors.
Measuring your brand isn’t a cost – it’s an investment.
Christopher Rastin,
Head of Global Research & Insights
In-depth
“Insights that go far beyond awareness.”
Auður Inga Einarsdóttir,
Exec. Director, Infrastructure
Strategic clarity
“Revealed gaps we didn’t know existed.”
Björn Thorisson
Country Manager
Data-backed
“Confirmed what worked — and what didn’t.”
Bjarney Hardardottir,
CEO
Customer-first
“Pinpointed what matters most to our audience.”
Magnus Haflidason,
CEO
Actionable
“Deeper data for less, from the right people.”
Jon Orn Gudbjartsson,
Dir. of Marketing & PR
Revealing
“Showed us what we’d never measured before.”
Kristinn Bjarnason,
Director of Sales & Marketing
Fast
“A simple and powerful tool – I immediately got it.”
One platform, built for every brand leader
Get an honest view of how your brand is perceived in the market. Make faster, smarter strategic decisions.
Understand what drives your brand forward – and where you’re falling behind. Prioritize campaigns with clarity.
Measure your employer brand from the inside out. Boost recruitment, retention, and internal alignment.
Offer brand measurement as a service. Use brandr Index to prove impact, build trust, and scale your value.
Connect with us to harness the full potential of your brand. Let’s discuss how our insights can lead to meaningful engagement and a stronger market presence.
How it works
Measuring it is the first step
Understand what truly drives trust and loyalty
See how your brand stacks up in the market
Track 30 brand signals, from emotion to differentiation
Identify strengths, weaknesses, and blind spots
Get live dashboards instead of static PDFs
Benchmark your brand over time and against competitors
Measure internal alignment and employer perception
Export insights for leadership, HR, and campaign teams
Spot early warning signs before performance dips
Make smarter brand, product, and comms decisions
Everything you can measure and act on
Grab a free copy!
Frequently asked questions
Replace “I think” with “I know” using brandr Index. Many companies base their decisions regarding the brand on feelings and perceptions of what the customer thinks about them. Sometimes that works, but it is always better to have knowledge based on research rather than feelings.
A brand’s positioning is the sum of both actual and perceptual factors that are stored in consumers’ memories. To fully leverage the benefits of having favourable and unique brand equity, we need to understand these rational and emotional factors, how much they matter and how they vary between different stakeholders. brandr Index helps you do exactly that with real data to back up what your customers are saying. brandr Index gives you a comprehensive 360° overview of the constructs that matter the most to consumers in a clear and visual way.
Yes, you can. A core component of brandr Index is to contextualize your data by providing reference points that are relevant to your brand, such as lowest, average and highest scores.
brandr Index compares the key components of your brand (differentiation, segmentation, image and social responsibility) to your competitors and the market as a whole. Please keep in mind that the currently available benchmarking data varies based on industries and geographical markets. However, every client has options when selecting competitors to measure and to compare against.
