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Help businesses measure their brand’s emotional connection and positioning.
Add brandr Index to your service portfolio and generate new revenue streams.
What is brandr Index?
brandr Index is a revolutionary tool that helps businesses measure their brand positioning. By capturing key metrics like emotional connection, loyalty, and brand perception, brandr Index provides data-driven insights that go beyond traditional brand awareness.
Why Partner with Us?
Proudly powering hundreds of brands
Partner Benefits
What’s in It for You?
Case Study
Toyota used brandr Index to understand shifting brand perceptions amidst increased competition from electric vehicle brands like Tesla. The insights helped Toyota identify areas for improvement in customer loyalty and brand uniqueness.
“I immediately ‘got it’.”
Benefits: Toyota benefited from data-driven insights that highlighted critical areas for brand differentiation, helping them refine their brand strategy to better compete in a changing automotive landscape.
Our Partners
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The Story
Dr. Fridrik Larsen, a global expert in branding and the world’s only holder of a PhD in Energy Branding, spent years working with leading energy companies. He noticed a crucial gap: while companies measured metrics like customer satisfaction and NPS, they weren’t capturing how their brands lived in the minds of their customers—the immeasurable aspects of branding.
This led Dr. Larsen to create brandr Index after more than a decade of research and collaboration with industry leaders. brandr Index measures the 30 most critical factors that shape a brand’s identity, such as emotional connection and customer perception.
While brands would love to ask hundreds of questions to understand every nuance, this would overwhelm respondents and make data difficult to process. Instead, brandr Index offers a concise 3-4 minute survey that delivers rich, actionable insights without overloading respondents.
By focusing on these key factors, brandr Index provides brands with a holistic understanding of their position in the market, revealing deeper dynamics beyond surface-level metrics.
brandr Index is redefining how brands measure the immeasurable, setting a new standard in brand tracking and identity.
Frequently asked questions
As a brandr Index licensing partner, you’ll unlock several benefits designed to help you grow your business. You’ll earn commission on each brandr Index sold, gaining an additional revenue stream without having to develop a new product yourself. You’ll also have the option of exclusive rights to offer brandr Index in your region, setting you apart from competitors. Plus, we provide comprehensive training and support, along with marketing materials, to help you promote and sell the product effectively. There are also upsell opportunities, as you can offer additional consulting or branding services based on the insights brandr Index provides, increasing the overall value you offer to your clients.
No, you don’t need to be a branding expert. While familiarity with branding concepts is helpful, we provide comprehensive training and support to help you understand the Brandr Index methodology and how to best offer it to your clients.
We typically partner with small to medium-sized market research companies that have local knowledge and preferably access to a survey panel. Experience in marketing, research, or consulting is a plus, but we provide all the tools and resources you need to get started.
As a brandr Index partner, you will receive full training, marketing materials, and ongoing support to ensure you’re set up for success. Our team will work with you closely to help you get familiar with the platform and offer guidance on scaling your business.
Absolutely! brandr Index is designed to complement existing market research and branding services. You can offer it as a standalone product or bundle it with other services for added value to your clients.
brandr Index provides data-driven insights that help brands understand their positioning, emotional connection with customers, and their competitive landscape. It empowers your clients to make informed decisions and improve their brand’s performance in the market.
Ideal Partner Profile
Is This the Right Opportunity for You?
We’re looking for small to medium-sized market research companies with:
Interactive, Real-Time, brandr Index Platform.
We’re looking for brands to test the product on research price, reach out to know more!
