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Dr. Fridrik Larsen, a branding specialist with a background in psychology and finance, saw the need for more accessible and comprehensive brand tracking tools. He founded brandr Index to revolutionize brand measurement and provide businesses with valuable insights into their brand positioning.
Larsen’s background in psychology gave him a deep understanding of how consumers perceive brands. His background in finance gave him the skills to develop a rigorous and data-driven approach to brand measurement.
Dr. Fridrik Larsen’s extensive research on energy branding revealed a lack of effective tools for measuring brand positioning. In 2008, he developed the concept of brandr Index, a survey that would address this gap. Over the next few years, Larsen refined the survey, adding 30 essential questions that would provide businesses with a comprehensive view of their brand health.
In 2016, the beta version of brandr Index was introduced to customers. The survey was well-received, with businesses praising its depth and detail. Since then, brandr Index has been used by companies of all sizes to improve their brand positioning, increase brand awareness, and boost sales.
With over 200 companies in Iceland and Northern Europe already benefiting from brandr Index, the potential to scale the product worldwide became evident.
Designed to be adaptable to any language and market, brandr Index offers a fully developed and market-tested solution that can have a significant impact on how companies conceive, build, and improve their brands. It is also based on a rigorous research methodology that has been validated by academic studies. This makes it a valuable tool for businesses of all sizes, regardless of their location or industry.
Dr. Fridrik Larsen, a branding specialist with a background in psychology and finance, saw the need for more accessible and comprehensive brand tracking tools. He founded brandr Index to revolutionize brand measurement and provide businesses with valuable insights into their brand positioning.
Larsen’s background in psychology gave him a deep understanding of how consumers perceive brands. His background in finance gave him the skills to develop a rigorous and data-driven approach to brand measurement.
Dr. Fridrik Larsen’s extensive research on energy branding revealed a lack of effective tools for measuring brand positioning. In 2008, he developed the concept of brandr Index, a survey that would address this gap. Over the next few years, Larsen refined the survey, adding 30 essential questions that would provide businesses with a comprehensive view of their brand health.
In 2016, the beta version of brandr Index was introduced to customers. The survey was well-received, with businesses praising its depth and detail. Since then, brandr Index has been used by companies of all sizes to improve their brand positioning, increase brand awareness, and boost sales.
With over 200 companies in Iceland and Northern Europe already benefiting from brandr Index, the potential to scale the product worldwide became evident.
Designed to be adaptable to any language and market, brandr Index offers a fully developed and market-tested solution that can have a significant impact on how companies conceive, build, and improve their brands. It is also based on a rigorous research methodology that has been validated by academic studies. This makes it a valuable tool for businesses of all sizes, regardless of their location or industry.
Fridrik Larsen begins PhD thesis on energy branding at Aston Business School.
Concept of a brand positioning solution for the energy industry (later to become brandr Index) was born.
R&D of brandr Index, then known as the eBBI (Energy Branding Benchmark Index), enters final phase.
First surveys sent out to customers in the energy industry.
The brandr Index survey is generalised, so that it can be used in other sectors
Over 200 companies have bought brandr Index, with some sending it out on an annual basis.
Brandr Index goes global! Interest in the product grows beyond its home market.
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