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The story about brandr Index

From Idea to Impact.

The story about brandr Index

From Idea to Impact.

Introduction - The Vision Behind brandr Index

Dr. Fridrik Larsen, a branding specialist with a background in psychology and finance, saw the need for more accessible and comprehensive brand tracking tools. He founded brandr Index to revolutionize brand measurement and provide businesses with valuable insights into their brand positioning.
Larsen’s background in psychology gave him a deep understanding of how consumers perceive brands. His background in finance gave him the skills to develop a rigorous and data-driven approach to brand measurement.

From Idea to Reality - The Birth of brandr Index

Dr. Fridrik Larsen’s extensive research on energy branding revealed a lack of effective tools for measuring brand positioning. In 2008, he developed the concept of brandr Index, a survey that would address this gap. Over the next few years, Larsen refined the survey, adding 30 essential questions that would provide businesses with a comprehensive view of their brand health.

In 2016, the beta version of brandr Index was introduced to customers. The survey was well-received, with businesses praising its depth and detail. Since then, brandr Index has been used by companies of all sizes to improve their brand positioning, increase brand awareness, and boost sales.

A Global Opportunity - Taking brandr Index to New Heights

With over 200 companies in Iceland and Northern Europe already benefiting from brandr Index, the potential to scale the product worldwide became evident.

Designed to be adaptable to any language and market, brandr Index offers a fully developed and market-tested solution that can have a significant impact on how companies conceive, build, and improve their brands. It is also based on a rigorous research methodology that has been validated by academic studies. This makes it a valuable tool for businesses of all sizes, regardless of their location or industry.

Introduction - The Vision Behind brandr Index

Dr. Fridrik Larsen, a branding specialist with a background in psychology and finance, saw the need for more accessible and comprehensive brand tracking tools. He founded brandr Index to revolutionize brand measurement and provide businesses with valuable insights into their brand positioning.
Larsen’s background in psychology gave him a deep understanding of how consumers perceive brands. His background in finance gave him the skills to develop a rigorous and data-driven approach to brand measurement.

From Idea to Reality - The Birth of brandr Index

Dr. Fridrik Larsen’s extensive research on energy branding revealed a lack of effective tools for measuring brand positioning. In 2008, he developed the concept of brandr Index, a survey that would address this gap. Over the next few years, Larsen refined the survey, adding 30 essential questions that would provide businesses with a comprehensive view of their brand health.

In 2016, the beta version of brandr Index was introduced to customers. The survey was well-received, with businesses praising its depth and detail. Since then, brandr Index has been used by companies of all sizes to improve their brand positioning, increase brand awareness, and boost sales.

A Global Opportunity - Taking brandr Index to New Heights

With over 200 companies in Iceland and Northern Europe already benefiting from brandr Index, the potential to scale the product worldwide became evident.

Designed to be adaptable to any language and market, brandr Index offers a fully developed and market-tested solution that can have a significant impact on how companies conceive, build, and improve their brands. It is also based on a rigorous research methodology that has been validated by academic studies. This makes it a valuable tool for businesses of all sizes, regardless of their location or industry.

Timeline

The Team

Fridrik Larsen

Founder & CEO

Íris M. Gylfadóttir

COO

Kristján Sigurbjörnsson

Head of R&D

Elías Larsen

Consultant

Valgerður Gunnarsdóttir

Graphic Designer

Maik Neubauer

Advisory Board Member | Germany

Henrik Gulland

Country Manager | Norway

Maja Staxäng

Consultant | Norway

Marius Skaara

Consultant | Norway

Start Measuring Your Brand Correctly Today!

Don’t settle for guesswork. Start measuring your brand correctly today with brandr Index and unleash the power of data-driven brand management to strategically navigate the competitive landscape and optimize your brand’s positioning.