“My first impression during the purchasing stage, when I saw the presentation, was that brandr index was a very simple and readily understandable analytical tool. I could immediately see how the brand score was calculated....

​​”This was really important, because it helped us reach our customers. What we knew from the Gallup surveys was that our most negative feedback comes from people that never order our product and have no...

“When we used brandr Index for the first time the results delightfully indicated that brand image aligned in many aspects with our marketing and communication activities. But, there were also gaps we felt we should...